With over seven years of valuable experience in the PR industry, Bijal Soni heads the communication and PR department of the Middle East’s number one online fashion retailer – Namshi.com.

Beginning her career at globally-acclaimed PR agency Weber Shandwick, Bijal learned how to navigate the media scene, making her mark on numerous large accounts including Nespresso, Nivea, Al Barari, Land Rover and Jaguar. She then went on to join the creatives at TOH PR in 2012 as head of their Fashion and Beauty departments. Here she developed strong relationships with media and influencers alike, ensuring TOH PR became a key player within the Middle East in just a few short years.

After working with several other PR agencies, Soni joined the Namshi team as part of their PR and Events department in September 2014. Today, she heads the entire team, leading on passionate and innovate fashion strategies for Namshi’s online fashion platform. A health and fitness fiend, when Bijal isn’t at the office you can find her in the gym or posting her PR diaries on her blog.

She lives by loving what you do and doing what you love and well…living life to its fullest. Her blog is a celebration for what life is gifting you every moment!